Using online marketing strategies, you can quickly and easily promote your home-based business. Increase traffic to your company's website and expand your email list to market your business from your computer.
Website
• Maximize the number of visitors to your website by creating keyword-rich headlines for each page. Use descriptive words and eliminate as many fillers as possible, such as "the" and "and." Also, creating a one-page site map that links to all the areas on your website makes it easier for visitors to navigate and puts your page on more search engines.
Podcasts
• You can easily podcast with just a microphone, digital recorder and basic editing software. Podcast are radio shows that air over the Internet. You can focus your show on promoting your business. Invite experts onto your show for interviews to draw larger audiences.
E-mail
• Build your email list to be in touch with current and potential customers. An easy way to get email addresses -- other than having your friends forward on your email to potential clients -- is to collect them from your website visitors. You can offer a free weekly or monthly newsletter in return for their email address.
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