One of the classic ideas for making money from a web site is by selling advertising.
Without wishing to throw a dampener on your enthusiasm, I will tell you straight out that selling advertising are hard, particularly if you don't have established contacts with possible advertisers.
If you do, decide to try to selling advertising, here are a few basic steps:
1. Take a look at your competition. Remember advertisers have a huge choice of web sites on which they could advertise - so ask you why they would choose yours? A review of your competition can also help you with the next step...
2. You will need to work out your advertising rates:
o Your advertising rates could be based on per-click charges; in this case you will (at least) need software which can count the number of clicks each ad Do remember that in this case, the number of clicks is not under your direct control - for example, what happens if one of your advertisers comes up with an advert which none of your visitors wants to click?
To implement this idea, you will need some kind of software to count these clicks. For banners you can use an ASP, CGI or PHP banner rotation script.
o Your advertising rates could be based on the number of times each advert is displayed ("impressions"). This is a popular method with larger web sites, which often charge per thousand impressions ("CPM"). In this case, you will (at least) need software which can count the number of times each advert is displayed.
To implement this idea, you will need some kind of software to count these impressions. For banners you can use an ASP, CGI or PHP banner rotation script.
o Your advertising rates could be based on weekly or monthly fees for displaying the advert. While this method is fairly popular with smaller sites, it can put advertisers off, because they simply wouldn't know your site's level of traffic - and therefore couldn't determine whether the advertising fee was for a few advert displays (a low traffic site), or millions (a high traffic site).
3. Advertisers (like most potential customers) like to know precisely what they will pay for, before handing over any cash. Therefore, you ought to be able to provide them with this information, either directly on your web site, or when asked. Some web sites even put together a "Media Kit" which contains these kind of information:
o What your web site is about (brief summary)
o How many visitors you get, and your main sources of traffic
o Demographic (nationality, sex, job status, income bracket, etc.) information about your visitors (you might consider conducting a survey)
o Your track record - how long your site has been running. Past advertisers, possibly testimonials from previous advertisers, etc.
o Advertising options and rates on your site
o Any statistics or other information that is provided to advertisers (example: will they be able to see how many impressions and clicks that their advert got).
4. Finally, you ought to be realistic, and think about what happens during the periods when you don't have enough advertising customers to fill all our ad space.
Check out other articles about making money online. Click here!
Without wishing to throw a dampener on your enthusiasm, I will tell you straight out that selling advertising are hard, particularly if you don't have established contacts with possible advertisers.
If you do, decide to try to selling advertising, here are a few basic steps:
1. Take a look at your competition. Remember advertisers have a huge choice of web sites on which they could advertise - so ask you why they would choose yours? A review of your competition can also help you with the next step...
2. You will need to work out your advertising rates:
o Your advertising rates could be based on per-click charges; in this case you will (at least) need software which can count the number of clicks each ad Do remember that in this case, the number of clicks is not under your direct control - for example, what happens if one of your advertisers comes up with an advert which none of your visitors wants to click?
To implement this idea, you will need some kind of software to count these clicks. For banners you can use an ASP, CGI or PHP banner rotation script.
o Your advertising rates could be based on the number of times each advert is displayed ("impressions"). This is a popular method with larger web sites, which often charge per thousand impressions ("CPM"). In this case, you will (at least) need software which can count the number of times each advert is displayed.
To implement this idea, you will need some kind of software to count these impressions. For banners you can use an ASP, CGI or PHP banner rotation script.
o Your advertising rates could be based on weekly or monthly fees for displaying the advert. While this method is fairly popular with smaller sites, it can put advertisers off, because they simply wouldn't know your site's level of traffic - and therefore couldn't determine whether the advertising fee was for a few advert displays (a low traffic site), or millions (a high traffic site).
3. Advertisers (like most potential customers) like to know precisely what they will pay for, before handing over any cash. Therefore, you ought to be able to provide them with this information, either directly on your web site, or when asked. Some web sites even put together a "Media Kit" which contains these kind of information:
o What your web site is about (brief summary)
o How many visitors you get, and your main sources of traffic
o Demographic (nationality, sex, job status, income bracket, etc.) information about your visitors (you might consider conducting a survey)
o Your track record - how long your site has been running. Past advertisers, possibly testimonials from previous advertisers, etc.
o Advertising options and rates on your site
o Any statistics or other information that is provided to advertisers (example: will they be able to see how many impressions and clicks that their advert got).
4. Finally, you ought to be realistic, and think about what happens during the periods when you don't have enough advertising customers to fill all our ad space.
Check out other articles about making money online. Click here!
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